Virus of the Mind: The New Science of the Meme

Virus of the Mind: The New Science of the Meme

Richard Brodie


Virus of the brain is the 1st renowned booklet dedicated to the technological know-how of memetics, a arguable new box that transcends psychology, biology, anthropology, and cognitive technological know-how. Memetics is the technological know-how of memes, the invisible yet very actual DNA of human society. In Virus of the brain, Richard Brodie rigorously builds at the paintings of scientists Richard Dawkins, Douglas Hofstadter, Daniel Dennett, and others who've turn into occupied with memes and their capability influence on our lives. yet Richard is going past technological know-how and dives into the beef of the problem: is the emergence of this new technological know-how going to influence our lives just like the emergence of atomic physics did within the chilly conflict? He may say the impression might be at the least as nice. whereas atomic bombs have an effect on everybody's existence, viruses of the brain contact lives in a extra own and extra pernicious approach. brain viruses have already contaminated governments, academic structures, and internal towns, resulting in one of the most pervasive and difficult difficulties of society this day: early life gangs, the welfare cycle, the deterioration of the general public faculties, and ever-growing govt paperwork. Viruses of the brain aren't a destiny fear: they're right here with us now and are evolving to turn into higher and higher at their activity of infecting us. the hot explosion of mass media and the knowledge superhighway has made the earth a major breeding floor for viruses of the brain. Will there be a psychological plague? Will just some folks live to tell the tale with our loose will intact? Richard Brodie weaves jointly technology, ethics, and present occasions as he increases those and different very hectic questions about memes.

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