Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)

Type & Layout: Are You Communicating or Just Making Pretty Shapes (Kickstarting Business Series)

Colin Wheildon


With extra fabric through Geoffrey Heard and the unique foreword by way of advertisements guru the overdue David Ogilvy, this can be a booklet for somebody who has a say in what seems in print and wishes to grasp even if, in addition to having a look reliable, it's going to do its task via being learn.

Out of print for numerous years, this improved and up-to-date variation of the booklet relies on learn conducted via the writer in Sydney. elements have been first released in a brochure speaking or simply Making lovely Shapes through the Newspaper ads Bureau.

It created a furor within the publishing and ads simply because whereas it helps a few previous mores, it demolishes others. As David Ogilvy says within the foreword: "Hitherto designers have needed to depend upon their guesses as to what works best... all too usually they wager improper. due to Colin Wheildon they not need to wager. No guesswork right here. merely facts."

Previously released as style & structure: How Typography and layout can Get Your Message throughout or Get within the approach, by means of Strathmoor Press, Inc., Berkeley, California, united states. ISBN 0962489158

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