The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

Steve Stoute, Mim Eichler Rivas


The company advertising and marketing genius on the leading edge of today’s leisure advertising and marketing revolution is helping company the US get hip to today’s new consumer—the tan generation.

When Fortune 500 businesses have to reenergize or reinvent a lagging model, they name Steve Stoute. as well as marrying cultural icons with blue-chip sellers, Stoute has helped establish and turn on a brand new new release of shoppers. He lines how the “tanning” phenomenon raised a iteration of black, Hispanic, white, and Asian shoppers who've an identical “mental complexion” based on shared experiences and values, rather than the increasingly irrelevant demographic containers which were used to a fault by means of company the USA. Stoute believes there's a language hole that has to be bridged for you to have interaction the main strong marketplace strength within the heritage of commerce.

The Tanning of America presents that very translation advisor. Drawing from his company’s case reports, in addition to from broad interviews with prime figures in a number of fields, Stoute provides an insider’s view of the way the transcendent strength of pop culture helps reinvigorate and revitalize the yankee dream.

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