The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Ekaterina Walter, Jessica Gioglio
Attention is the hot commodity. visible Storytelling is the recent currency.
- Human mind methods visuals 60,000x quicker than textual content.
- Web posts with visuals force as much as one hundred eighty% extra engagement than these with no.
- Viewers spend a hundred% extra time on websites with videos.
Filled with full-color photographs and thought-provoking examples from prime businesses, The energy of visible Storytelling explains tips to develop your online business and boost your model by way of leveraging pictures, video clips, infographics, shows, and different wealthy media. The publication offers a strong street map for purchasing began, whereas inspiring new degrees of creativity inside of agencies of every kind and sizes.
“This e-book isn't just a whole evaluation of [visual storytelling] yet, most significantly, the main to doing it correct, a complete correct Hook!”
―Gary Vaynerchuk, New York Times bestselling writer of Crush It! and Jab, Jab, Jab, correct Hook
“A important advisor to figuring out tips to improve robust advertising courses utilizing the paintings of visible storytelling.”
―Guy Kawasaki, writer of APE: writer, writer, Entrepreneur and previous leader evangelist of Apple
“The energy of visible Storytelling is the recent advertising bible!”
―Nancy Bhagat, vp, worldwide business plan and Campaigns, Intel
“If an image is worthy 1000 phrases, The energy of visible Storytelling is worthy a million.”
―Scott Monty, international electronic & Multimedia Communications for Ford Motor Company
advertise its model, yet seeing actual humans out residing their lives whereas donning the company’s clothing is extra relatable. humans may perhaps see how the garments matches on genuine our bodies and never simply on versions. they can additionally use the photographs to resource styling rules, health assistance, and extra. in accordance with an interview with Nancy Richardson, Lululemon’s vice chairman of electronic and model procedure, the crusade introduced in fall 2012 and, as of spring 2013, there were greater than 26,000 those that had used.
awareness of audiences throughout structures in a hectic social media surroundings. if you happen to contemplate the 6-second chance within the comparable manner you will consider a 30-second television advertisement, there’s no for the reason that Vine can’t be a part of your visible business plan and feature as monstrous an effect as the other crusade media. Vine encourages leading edge, resourceful responses to the 6-second constraints, so begin considering what you may do in that point to arrive out in your enthusiasts. SlideShare It’s effortless to miss.
otherwise you realize an unforeseen use for one in every of your items. All of those takeaways will be translated into topics to your content material calendar. reckoning on your assets, it’s sturdy to head via this method on an ongoing foundation. whether it’s no longer as strong, facing a topline method per month with a deeper dive quarterly may help to maintain you heading in the right direction. it's going to additionally make sure that you’re no longer lacking any new topics or traits to craft content material round. simply because your clients have been asserting anything.
fact learn, lets fill one other e-book with counsel and strategies on how you can degree your visible storytelling efforts. within the curiosity of brevity, if you happen to proceed to trace, degree, research, and tweak your visible content material at the fly established your community’s responses, it is possible for you to to color an image internally of ways this initiative is enhancing your social media efforts. Take each win and setback as a studying chance, and exhibit how these learnings have led to the ongoing.
judgements and enforce them quickly. we've got a capability to grasp our shoppers as by no means prior to: what they wish, what they say, and the way they're pondering. Why are we devoting an entire bankruptcy of this publication related to visible advertising and marketing to RTM particularly? simply because such a lot of RTM recommendations and tactics—and definitely virtually sixty nine% of B2B retailers rated “creating unique content material” as their largest content material advertising and marketing challenge.3 180 the ability OF visible tale TELLING all the most sensible ones—involve.