The Hidden Persuaders

The Hidden Persuaders

Vance Packard


"One of the simplest books round for demystifying the intentionally mysterious arts of advertising."--Salon

"Fascinating, interesting and thought-stimulating."--The long island occasions e-book Review

"A brisk, authoritative and scary document on how brands, fundraisers and politicians try to show the yankee brain right into a type of catatonic dough that might purchase, provide or vote at their command--The New Yorker

Originally released in 1957 and now again in print to have a good time its 50th anniversary, The Hidden Persuaders is Vance Packard’s pioneering and prescient paintings revealing how advertisers use mental the way to faucet into our subconscious wants as a way to "persuade" us to shop for the goods they're selling.

A vintage exam of the way our techniques and emotions are manipulated by way of company, media and politicians, The Hidden Persuaders used to be the 1st e-book to show the hidden global of “motivation research,” the mental strategy that advertisers use to probe our minds on the way to keep an eye on our activities as shoppers. via research of goods, political campaigns and tv courses of the Fifties, Packard exhibits how the insidious manipulation practices that experience come to dominate today’s corporate-driven international all started. that includes an advent by way of Mark Crispin Miller, The Hidden Persuaders has offered over a million copies, and ceaselessly replaced the way in which we glance on the international of advertising.

Vance Packard (1914-1996) used to be an American journalist, social critic, and best-selling writer. between his different books have been The prestige Seekers, which defined American social stratification and behaviour, The Waste Makers, which criticizes deliberate obsolescence, and The bare Society, concerning the threats to privateness posed through new technologies.

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