The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives

Shankar Vedantam


The hidden mind is the voice in our ear once we take advantage of vital judgements in our lives—but we’re by no means conscious of it. The hidden mind comes to a decision whom we fall in love with and whom we hate. It tells us to vote for the white candidate and convict the dark-skinned defendant, to rent the skinny lady yet pay her lower than the fellow doing an identical activity. it will probably direct us to safeguard while catastrophe moves and circulate us to amazing acts of altruism. however it is usually manipulated to show a regular individual right into a suicide terrorist or a bunch of bystanders right into a mob.

In a chain of compulsively readable narratives, Shankar Vedantam trips during the most recent discoveries in neuroscience, psychology, and behavioral technology to discover the darkest nook of our minds and its decisive impression at the offerings we make as participants and as a society. packed with interesting characters, dramatic storytelling, and state-of-the-art technology, this can be an engrossing exploration of the secrets and techniques our brains maintain from us—and how they're revealed. 

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