The Googlization of Everything: (And Why We Should Worry)

The Googlization of Everything: (And Why We Should Worry)

Siva Vaidhyanathan


In the start, the area vast internet used to be fascinating and open to the purpose of anarchy, an enormous and intimidating repository of unindexed confusion. Into this inventive chaos got here Google with its astonishing mission—“To set up the world’s details and make it universally accessible”—and its much-quoted motto, “Don’t be evil.” during this provocative ebook, Siva Vaidhyanathan examines the methods now we have used and embraced Google—and the growing to be resistance to its growth around the globe. He exposes the darkish aspect of our Google fantasies, elevating purple flags approximately problems with highbrow estate and the much-touted Google publication seek. He assesses Google’s international effect, rather in China, and explains the insidious influence of Googlization at the approach we predict. ultimately, Vaidhyanathan proposes the development of an online environment designed to learn the total international and preserve one tremendous and robust corporation from falling into the “evil” it pledged to avoid.

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