The Eureka Factor: Aha Moments, Creative Insight, and the Brain

The Eureka Factor: Aha Moments, Creative Insight, and the Brain

John Kounios, Mark Beeman


In a e-book excellent for readers of Charles Duhigg’s The strength of behavior, David Eagleman’s Incognito, and Leonard Mlodinow’s Subliminal, the cognitive neuroscientists who found how the mind has aha moments—sudden inventive insights—explain how they occur, after we desire them, and the way we will have extra of them to complement our lives and empower own success.
 
Eureka or aha moments are surprising realizations that extend our figuring out of the realm and ourselves, conferring either own progress and functional virtue. Such artistic insights, as mental scientists name them, have been what conveyed an enormous discovery within the technology of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an figuring out of the reason for human pain to the Buddha. yet those moments of readability aren't given merely to the well-known. a person could have them.
 
In The Eureka Factor, John Kounios and Mark Beeman clarify how insights come up and what the medical study says approximately stimulating extra of them. They speak about how numerous stipulations have an effect on the chance of your having an perception, while perception is useful and whilst planned methodical suggestion is healthier suited for a job, what the connection is among perception and instinct, and the way the brain’s correct hemisphere contributes to artistic thought.
 
Written in a full of life, attractive sort, this booklet is going past clinical ideas to supply efficient options for knowing your artistic potential—at domestic and at paintings. The authors supply compelling anecdotes to demonstrate how eureka stories could be a key think about your existence. Attend a cocktail party with Christopher Columbus to benefit why we'd like insights. visit a three-hitter with the director of a vintage Disney Pixar motion picture to profit approximately one vital kind of aha second. notice the behind-the-scenes preparations for an Elvis Presley live performance to benefit why the timing of insights is crucial.
 
available and compelling, The Eureka Factor is an engaging examine the human mind and its probably limitless capability to shock us.
 
Praise for The Eureka Factor
 
“Delicious . . . In The Eureka issue, neuroscientists John Kounios and Mark Beeman supply many different examples of [a] form of lightning bolt of perception, yet again this up with the newest brain-imaging research.”Newsweek
 
“An outstanding accomplishment . . . [The Eureka Factor] is not only a chronicle of the adventure that quite a few scientists (including the authors) have taken to envision perception yet can be a desirable advisor to how advances in technological know-how are made regularly. Messrs. Kounios and Beeman learn how a parade of smart experiments could be designed to reply to particular questions and rule out substitute chances. . . . very good principles seem like out of nowhere—and we're delighted.”The Wall road Journal

“An first-class name for these attracted to neuroscience or creativity . . . The writing is enticing and readable, blending tales of recognized perceptions with reasons of the way such revelations happen.”Library magazine (starred review)
 
“A vigorous and available ‘brain’ ebook with broad appeal.”Booklist

“[An] creative, considerate replace on how the brain works.”—Kirkus Reviews
 
The Eureka Factor offers a desirable and illuminating account of the inventive strategy and the way to foster it.”—James J. Heckman, Nobel laureate in economics

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