The Big Payback: The History of the Business of Hip-Hop

The Big Payback: The History of the Business of Hip-Hop

Dan Charnas


The significant Payback takes readers from the 1st $15 made through a "rapping DJ" in Nineteen Seventies long island to the multi-million-dollar revenues of the Phat Farm and Roc-a-Wear garments businesses in 2004 and 2007. in this four-decade-long trip from the studios the place the 1st rap documents have been made to the boardrooms the place the massive offers have been inked, The sizeable Payback tallies the checklist of who misplaced and who gained. learn the key histories of the early long-shot successes of Sugar Hill documents and Grandmaster Flash, Run DMC's crossover step forward on MTV, the advertising and marketing of gangsta rap, and the increase of artist/ marketers like Jay-Z and Sean "Diddy" Combs.

300 giants like Def Jam founders Rick Rubin and Russell Simmons gave their tales to popular hip-hop journalist Dan Charnas, who presents a compelling, never-before-seen, myth-debunking view into the victories, defeats, company clashes, and highway battles alongside the 40-year highway to hip-hop's dominance.

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