The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Guy Kawasaki


A new product, a brand new carrier, a brand new corporation, a brand new department, a brand new association, a brand new anything—where there’s a will, here’s the way.

It starts off with a dream that simply won’t hand over, the once-in-a-lifetime thunderbolt of natural suggestion, the obsession, the world-beater, the killer app, the following great factor. all people who desires to make the realm a greater position turns into possessed by means of a grand idea.

But what does it take to show your suggestion into action? 

Whether you're an entrepreneur, intrapreneur, or not-for-profit crusader, there’s no scarcity of recommendation to be had on matters similar to writing a marketing strategy, recruiting, elevating capital, and branding. in reality, there are such a lot of books, articles, and sites that many startups get slowed down to the purpose of paralysis. otherwise they specialize in the inaccurate priorities and pass broke ahead of they become aware of their mistakes.

In The paintings of the Start, man Kawasaki brings twenty years of expertise as certainly one of business’s most unusual and irreverent strategists to provide the basic consultant for someone beginning whatever, from a multinational company to a church staff. At Apple within the Eighties, he helped lead one of many nice businesses of the century, turning traditional shoppers into evangelists. As founder and CEO of storage know-how Ventures, a enterprise capital enterprise, he has field-tested his principles with dozens of newly hatched businesses. and because the writer of bestselling enterprise books and articles, he has urged hundreds of thousands of people that are making their startup desires real.

From elevating cash to hiring the best humans, from defining your positioning to making a model, from developing buzz to humming the contest, from handling a board to fostering a neighborhood, this e-book will consultant you thru an event that’s extra paintings than science—the artwork of the start.

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