The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Al Ries, Jack Trout


There are legislation of nature, so why won't there be legislation of marketing?

As Al Ries and Jack Trout—the world-renowned advertising and marketing specialists and bestselling authors of Positioning—note, you could construct a powerful aircraft, however it won't ever depart the floor when you forget about the legislation of physics, particularly gravity. Why then, they ask, won't there even be legislation of selling that needs to be to release and continue successful manufacturers? In The 22 Immutable legislation of Marketing, Ries and Trout provide a compendium of 22 leading edge ideas for figuring out and succeeding within the foreign industry. From the legislations of management, to The legislation of the class, to The legislations of the brain, those beneficial insights stand the try out of time and current a transparent route to profitable items. Violate them at your personal risk.

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