Technology Entrepreneurship: Taking Innovation to the Marketplace

Technology Entrepreneurship: Taking Innovation to the Marketplace

Thomas N. Duening, Michael A. Lechter


The concentration of this booklet is on expertise ventures — how they begin, function, and infrequently go out profitably. briefly, it covers all of the parts required to release a profitable expertise corporation, together with dialogue of state of the art developments equivalent to "entrepreneurial technique" and "lean startup," emphasis at the ideation method and improvement of a good marketing strategy, assurance of product and industry improvement, highbrow estate, structuring your enterprise, elevating capital, revenues and advertising, humans administration, or even recommendations for exiting your enterprise. this isn't one other armchair ebook approximately entrepreneurship. It’s a operating advisor for engineers and scientists who are looking to truly be entrepreneurs.

  • An severe concentrate on product layout and improvement, with consumers and markets in mind
  • Extensive dialogue of highbrow estate improvement, administration, and protection
  • Potent insights into advertising and promoting know-how items to the worldwide marketplace
  • Techniques for forecasting financials, elevating money, and constructing enterprise valuation
  • Best practices in enterprise management and dealing with growth
  • Overview of varied go out suggestions and the way to arrange the enterprise for exit

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