Spent: Sex, Evolution, and Consumer Behavior

Spent: Sex, Evolution, and Consumer Behavior

Geoffrey Miller

A prime evolutionary psychologist probes the subconscious instincts in the back of American client tradition

Illuminating the hidden purposes for why we purchase what we do, Spent applies evolutionary psychology to the sensual wonderland of promoting and perceived prestige that's American client tradition. Geoffrey Miller begins with the speculation that we buy issues to promote ourselves to others, after which examines different elements that dictate what we pay money for. With humor and perception, Miller analyzes an array of product offerings and deciphers what our judgements say approximately ourselves, giving us entry to a brand new manner of understanding-and improving-our behaviors to develop into happier shoppers.

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