Social Media Is Bullshit

Social Media Is Bullshit

B. J. Mendelson

A provocative examine social media that dispels the hype and tells you all you want to learn about utilizing the internet to extend your business

If you take heed to the pundits, web experts, advertising and marketing specialists, or even the mainstream media, you may imagine social media was once the second one coming. by way of company, they claim that it is revolutionizing ads, PR, client relations―everything. they usually all agree: it's the following to stay.

In this vigorous, insightful consultant, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the inspiration of "social media" first got here to prominence, why it has turn into this sort of robust presence within the advertising and marketing box, and who stands to learn at any time when it really is touted within the press. He exhibits you why all of the fb associates and Twitter fans on the earth suggest not anything to you and your corporation with no outdated, real-world connections. He examines well known stories of social media "success," and divulges a few unsettling truths in the back of the outside. And he tells you the way to most sensible harness the potential for the Internet―without spending a fortune within the process.

Social media is bullshit. This e-book supplies the data and instruments you really have to hook up with clients and develop your brand.

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