Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

B.J. Fogg


Can desktops swap what you're thinking that and do? Can they encourage you to prevent smoking, convince you to shop for coverage, or persuade you to hitch the military?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive expertise Lab at Stanford college. Fogg has coined the word "Captology"(an acronym for desktops as persuasive applied sciences) to catch the area of analysis, layout, and functions of persuasive computers.In this thought-provoking booklet, in line with 9 years of study in captology, Dr. Fogg unearths how sites, software program functions, and cellular units can be utilized to alter people's attitudes and behaviour. know-how designers, retailers, researchers, consumers―anyone who desires to leverage or just comprehend the persuasive strength of interactive technology―will relish the compelling insights and illuminating examples chanced on inside of.

Persuasive expertise may be controversial―and it's going to be. Who will wield this energy of electronic impact? And to what finish? now's the time to survey the problems and discover the rules of persuasive know-how, and B.J. Fogg has written this e-book to be your advisor.

* packed with key time period definitions in persuasive computing
*Provides frameworks for figuring out this domain
*Describes genuine examples of persuasive applied sciences

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