Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

Nail It then Scale It: The Entrepreneur's Guide to Creating and Managing Breakthrough Innovation

Nathan R. Furr


Nail It Then Scale it's the first lean startup ebook to aid marketers in the course of the strategy of launching a high-growth corporation. The e-book contains not only high-level rules, yet a distilled, step-by-step advisor of key activities winning marketers take to lessen probability and raise good fortune. NISI solutions key questions together with: Why do such a lot new companies fail? What first steps do profitable serial marketers take? What are the commonest failure traps and the way am i able to stay away from them? in keeping with years of analysis and commentary, Furr and Ahlstrom finish that startups usually fail by means of doing the “right things,” yet doing them out of order. In different phrases, human nature mixed with entrepreneurial force places the entrepreneur on autopilot to turn into a part of the 70% to ninety% of ventures that fail. From Thomas Edison to Steve Jobs, the Nail It Then Scale It strategy is predicated on development popularity of the undying rules and key practices utilized by winning marketers to continually innovate. those strategies and rules have now been distilled right into a guide to lead marketers step-by-step to victory. cease following traditional knowledge and subscribe to the few marketers that continuously take their leading edge principles the entire option to a profitable product and corporate release.

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