More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way, and Effectively Using the Answers to Make More Money

Jay Conrad Levinson, Gerald Linda, Robert J. Kaden


More Guerrilla advertising Research will take readers on a trip via some of the most misunderstood and under-utilized advertising and marketing techniques.  The follow-up to Guerrilla advertising and marketing Research, this booklet destroys the parable that basically enormous businesses can have the funds for advertising examine.  It makes a speciality of why small and mid-sized companies can make the most of accomplishing concentration teams and surveys, and the way they could do it.  More Guerrilla advertising Research contains new and up to date fabric on environment learn pursuits and targets; how you can set a study funds; secondary study; qualitative study; examine into feelings; shopper delight examine; and the way forward for advertising and marketing research.

 

Reviews of the 1st edition:

“[A] welcome boost to the ‘guerrilla marketing’ books designed to provide sensible suggestion to smaller and medium-sized companies. – Choice

“In basic, layman’s phrases, outlines profitable thoughts that even the smallest companies can implement.” – [i]Kirkus Reviews

 

“[A] sensible consultant for the nonprofessional researcher.” – Journal of financial Literature

 
“[A] excellent primer at the subject.” – Library Journal

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