Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (Interactive Technologies)

Thomas Tullis, William Albert


successfully measuring the usability of any product calls for selecting the best metric, employing it, and successfully utilizing the knowledge it unearths. Measuring the person adventure offers the 1st unmarried resource of functional info to allow usability pros and product builders to just do that. Authors Tullis and Albert manage dozens of metrics into six different types: functionality, issues-based, self-reported, net navigation, derived, and behavioral/physiological. They discover every one metric, contemplating most sensible tools for amassing, studying, and offering the knowledge. they supply step by step suggestions for measuring the usability of any form of product utilizing any form of know-how.

• offers standards for choosing the main acceptable metric for each case
• Takes a product and expertise impartial method
• offers in-depth case stories to teach how businesses have effectively used the metrics and the data they published

Show sample text content

Download sample