Mass Moralizing: Marketing and Moral Storytelling

Mass Moralizing: Marketing and Moral Storytelling


Mass Moralizing: advertising and marketing and ethical Storytelling examines the narratives of today’s model advertising, which mostly specializes in growing an emotional attachment to a model instead of without delay selling a product’s traits or good points. Phil Hopkins explores those narratives’ impression on how we predict approximately ourselves and our ethical chances, our cultural principles approximately morality, and our relationships to one another. He heavily experiences the connection among 3 interrelated dynamics: the ability of narrative within the development of id and international, the truth-telling pretenses of mass advertising and marketing, and the expansion of moralizing because the fundamental ethical discourse perform in modern customer tradition. Mass Moralizing scrutinizes the way in which advertising speaks to us in explicitly moralistic phrases, considerably influencing how we expect approximately ourselves and our ethical chances.

Show sample text content

Download sample