Join the Club: How Peer Pressure Can Transform the World
"Empowering . . . sweepingly formidable . . . . Rosenberg's case stories are as assorted as they're interesting . . . a super book." —Abraham Verghese, Newsweek
A winner of the nationwide ebook Award and the Pulitzer Prize, Tina Rosenberg has spent her profession tackling many of the world’s toughest difficulties. Now, via extraordinary tales from around the world, Rosenberg exhibits how optimistic peer strain can switch people’s habit and remedy likely intractable social quandaries. In each case, pioneering social marketers throw out the outdated types for social swap in want of humanity’s strongest and ample source: our connections with each other. the result's a type of infrequent books that won't simply revolutionize how you examine the realm but additionally provide the energy to alter it.