Influence: The Psychology of Persuasion, Revised Edition

Influence: The Psychology of Persuasion, Revised Edition

Robert B. Cialdini


Influence, the vintage ebook on persuasion, explains the psychology of why humans say "yes"—and easy methods to practice those understandings. Dr. Robert Cialdini is the seminal professional within the quickly increasing box of impact and persuasion. His thirty-five years of rigorous, evidence-based learn in addition to a three-year application of research on what strikes humans to alter habit has led to this hugely acclaimed ebook.

You'll study the six common rules, tips on how to use them to turn into a talented persuader—and tips to protect your self opposed to them. excellent for individuals in all walks of existence, the rules of Influence will flow you towards profound own swap and act as a driver to your success.

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