Influence: The Psychology of Persuasion, Revised Edition

Influence: The Psychology of Persuasion, Revised Edition

Robert B. Cialdini


Influence, the vintage booklet on persuasion, explains the psychology of why humans say "yes"—and the way to practice those understandings. Dr. Robert Cialdini is the seminal professional within the quickly increasing box of impact and persuasion. His thirty-five years of rigorous, evidence-based learn besides a three-year application of analysis on what strikes humans to alter habit has ended in this hugely acclaimed booklet.

You'll research the six common rules, how you can use them to turn into a talented persuader—and tips on how to safeguard your self opposed to them. ideal for individuals in all walks of existence, the rules of Influence will stream you towards profound own switch and act as a driver in your success.

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