How to Measure Anything: Finding the Value of Intangibles in Business

How to Measure Anything: Finding the Value of Intangibles in Business

Douglas W. Hubbard


Now up to date with new dimension equipment and new examples, How to degree Anything indicates managers tips to tell themselves so that it will make much less dicy, extra ecocnomic company decisions

This insightful and eloquent e-book will enable you degree these issues on your personal enterprise, executive employer or different association that, beforehand, you might have thought of "immeasurable," together with consumer delight, organizational flexibility, expertise danger, and know-how ROI.

  • Adds new size equipment, exhibiting how they are often utilized to a number of components resembling possibility administration and buyer satisfaction
  • Simplifies total content material whereas nonetheless making the extra technical purposes to be had to these readers who are looking to dig deeper
  • Continues to boldly assert that any notion of "immeasurability" is predicated on definite well known misconceptions approximately dimension and dimension methods
  • Shows the typical reasoning for calling whatever immeasurable, and units out to right these ideas
  • Offers sensible tools for measuring various "intangibles"
  • Provides an internet database (www.howtomeasureanything.com) of downloadable, useful examples labored out in precise spreadsheets

Written by means of famous professional Douglas Hubbard—creator of utilized info Economics—How to degree something, 3rd Edition illustrates how the writer has used his technique throughout quite a few industries and the way any challenge, irrespective of how tricky, sick outlined, or doubtful can lend itself to size utilizing confirmed methods.

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