How the World Sees You: Discover Your Highest Value Through the Science of Fascination

How the World Sees You: Discover Your Highest Value Through the Science of Fascination

Sally Hogshead


Sally Hogshead believes the best worth you could upload is to develop into extra of yourself.

Hogshead rose to the head of the ads career in her early 20s, writing advertisements that interested hundreds of thousands of shoppers. Over the process her advert occupation, Sally gained hundreds of thousands of awards for creativity, copywriting, and branding, and was once the most presented advertisements copywriters correct from commence of profession, together with virtually each significant foreign advertisements award.

She usually seems in nationwide media together with NBC's this present day express and the recent York occasions. Hogshead used to be lately inducted into the Speaker corridor of popularity, the industry's maximum award for pro excellence. Her advertisements paintings hangs within the Smithsonian Museum of yankee History.

The technology of fascination relies on Hogshead's decade of analysis with 250,000 contributors, together with dozens of Fortune 500 groups, enormous quantities of small companies, and over one thousand C-level executives.

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