Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business (4th Edition)
Jay Conrad Levinson, Jeannie Levinson, Amy Levinson
EPUB eISBN: 9780547347660
When Guerrilla advertising and marketing used to be first released in 1983, Jay Levinson revolutionized advertising thoughts for the small-business proprietor along with his take-no-prisoners method of discovering consumers. in response to hundreds of thousands of reliable rules that actually paintings, Levinson’s philosophy has given delivery to a brand new manner of studying approximately marketplace proportion and the way to achieve it. during this thoroughly up-to-date and increased fourth variation, Levinson deals a brand new arsenal of weaponry for small-business luck including
* suggestions for advertising on the net (explaining while and accurately the best way to use it)
* advice for utilizing new know-how, resembling podcasting and automatic marketing
* courses for focusing on clients and cultivating repeat and referral business
* administration classes within the age of telecommuting and freelance employees
Guerrilla advertising is the entrepreneur’s advertising bible -- and the ebook each small-business proprietor must have on his or her shelf.
About the Author
Jay Conrad Levinson is the writer of greater than a dozen books within the Guerrilla advertising sequence. A former vice chairman and artistic director at J. Walter Thompson advertisements and Leo Burnett advertisements, he's the chairman of Guerrilla advertising and marketing foreign, a consulting enterprise serving huge and small companies world wide.
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