Global Metaphors: Modernity and the Quest For One World

Global Metaphors: Modernity and the Quest For One World

Jo-Anne Pemberton


the appearance of the 20th century observed an important increase in clinical expertise. through the inter-war interval of the Nineteen Twenties and early Nineteen Thirties automobiles, planes and radios have been part of lifestyle, and technological know-how turned a favored cult for a brand new age. religion in technological know-how surged amidst an environment of highbrow and social situation. Jo-Anne Pemberton appears to be like intimately on the rhetoric utilized by the political sessions of the time that propagated a imaginative and prescient of a brand new worldwide harmony, and divulges the way those self same metaphors and imagery are used this present day within the rhetoric of globalization. Then, as now, the assumption of 'one global' was once challenged via notions of manyness and multiplicity. Drawing parallels among then and now, international Metaphors unearths how a lot of the charm of globalization rhetoric will depend on shimmering technological fantasies concerning the destiny. this present day this additionally comprises pictures of our environment that are used to enhance the assumption of an interconnected global. whereas this seductive imagery is impelled at one point through the romance of clinical invention, Pemberton unearths the best way it's also used to cement specific political, financial and cultural pursuits as common items. Arguing that our present debate approximately globalization is in impression a re-run of a similar debate from the inter-war interval, she explores why globalist pondering profits foreign money at specific moments in historical past, and appears past this to the pursuits, values and cultural biases it belies. The publication explores many similarities among early 20th century discussions of modernity and past due 20th century debates approximately postmodernity.

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