Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

Get Lucky: How to Put Planned Serendipity to Work for You and Your Business

Thor Muller, Lane Becker


A consultant to getting good fortune in your side
As the velocity of switch hurries up and the amount of data explodes, we're below nice strain to attach simply in time with the folks and concepts we have to thrive. yet we will be able to not plan our strategy to success—there will continuously be elements past our keep watch over. This uncertainty, although, cultivates certainly one of today's key drivers of luck: serendipity. greater than blind good fortune, serendipity can produce quantifiable effects: leap forward principles, relationships that topic, easy cooperation, synchronized marketplace timing, and extra. Get Lucky indicates companies how one can be successful by means of fostering the stipulations for serendipity to happen early and sometimes. * Distills deliberate serendipity into 8 key components: preparedness, movement, activation, appeal, connection, dedication, porosity, and divergence
* good points tales of serendipity in motion at famous businesses together with Avon, aim, Steelcase, Google, fb, Walmart, and more
* Written via serial marketers and cofounders of Get pride, a breakout platform for on-line customer support groups with over 100,000 clients</i>
Planned serendipity isn't really an summary, magical concept, yet a realistic ability. Get Lucky is the vital source for somebody who desires to research this ability and to make serendipity paintings for them.

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