Gender, Culture, and Consumer Behavior

Gender, Culture, and Consumer Behavior


This book covers the gamut of issues on the topic of gender and shopper tradition. altering gender roles have compelled students and practitioners to think again a number of the basic assumptions and theories during this zone. Gender is a center portion of id and hence holds major implications for a way shoppers behave available to buy. This booklet bargains leading edge study in gender and client habit with subject matters correct to psychology, advertising, ads, sociology, women’s stories and cultural experiences. It offers sixteen chapters of state of the art study on gender, foreign tradition and intake. special to this quantity is its emphasis on intake and masculinity and inclusion of subject matters on a swiftly altering international of matters with regards to tradition and gender in ads, communications, psychology and buyer behavior.

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