Flavor of the Month: Why Smart People Fall for Fads

Flavor of the Month: Why Smart People Fall for Fads

Joel Best


While fads reminiscent of hula hoops or streaking tend to be pushed aside as foolish enthusiasms, traits in associations corresponding to schooling, enterprise, medication, technology, and legal justice are frequently taken heavily, even supposing their recognition and usability is typically short-lived. Institutional fads akin to open school rooms, caliber circles, and a number of character illness are always making the rounds, promising fantastic new developments—novel methods of training examining or mathematics, greater tools of handling companies, or greater remedies for affliction. a few of these developments end up to be lasting techniques, yet others—after soaking up striking quantities of time and money—are deserted and forgotten, quickly to get replaced by way of different new schemes. during this pithy, fascinating, and infrequently funny ebook, Joel Best—author of the acclaimed Damned Lies and Statistics—explores the diversity of institutional fads, analyzes the positive factors of our tradition that foster them, and identifies the foremost phases of the craze cycle—emerging, surging, and purging. Deconstructing the ways in which the program performs into our notions of reinvention, development, and perfectibility, Flavors of the Month examines the motives and effects of fads and indicates methods of fad-proofing our institutions.

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