Drive: The Surprising Truth About What Motivates Us

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink


The New York Times bestseller that offers readers a paradigm—shattering new strategy to take into consideration motivation.

Most humans think that the right way to encourage is with rewards like money—the carrot-and-stick method. that is a mistake, says Daniel H. red (author of To promote Is Human: The outstanding fact approximately Motivating Others). during this provocative and persuasive new booklet, he asserts that the key to excessive functionality and satisfaction-at paintings, in school, and at home—is the deeply human have to direct our personal lives, to profit and create new issues, and to do greater by way of ourselves and our world.

Drawing on 4 many years of medical study on human motivation, crimson exposes the mismatch among what technology is aware and what company does—and how that is affecting each point of existence. He examines the 3 parts of precise motivation—autonomy, mastery, and purpose-and bargains clever and amazing strategies for placing those into motion in a different ebook that might switch how we expect and remodel how we are living.

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