Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

Digital Wars: Apple, Google, Microsoft and the Battle for the Internet

Charles Arthur


Which of Apple, Google and Microsoft had an workplace with a "drawer of damaged desires" ---and what (real) items lay inside of it?
When did Microsoft have the opportunity to seize Google in earning profits from seek ---and who vetoed it?
Why did Google try out forty colors of blue on its users?
How lengthy did outdoors builders wait sooner than asking to jot down apps for Apple's iPhone after Steve Jobs introduced it?
Who acknowledged that Microsoft must have its personal tune participant -- and why did it fail? 

Digital Wars
starts off in 1998, whilst the web and computing enterprise was once approximately to be upended -- by way of an antitrust case, a tiny startup and a former mammoth rebuilding itself. Arthur appears at what at the moment are the 3 best-known tech businesses and during the voices of former and present employees examines their diverse concepts to aim to win the conflict to manage the exploding community connecting the realm. Microsoft used to be a tremendous -- quickly to develop into the highest-valued corporation on the planet, whereas Apple used to be a minnow and Google only a startup. by means of February 10 2012, Apple was once worthy extra ($462bn) than either Microsoft ($258bn) and Google ($198bn) combined.

The probability had come from tumultuous battles among the 3. To win their battles:
Apple
used layout, the vertical version of controlling the and software program and a constant specialise in the buyer to the exclusion of others.
Microsoft trusted the prime quality of its staff' programming talents and its monopolies in software program to attempt to maneuver into new markets - akin to seek and music.
Google considering being speedy, effective and utilizing the facility of information research - no longer human "taste" - to make judgements and get prior to would-be competitors.

With particular info from interviews with present and previous staff of the 3 businesses Arthur additionally addresses:
- What the inventors of the harddrive utilized in the iPod inspiration it's going to fairly be used for
- How Apple reworked the phone market
- Which of Android or Apple pressured Microsoft to desert home windows Mobile
- What occurred to Microsoft's pill plans

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