Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Alina Wheeler


A revised new version of the bestselling toolkit for growing, construction, and protecting a powerful brand

From study and research via model approach, layout improvement via software layout, and identification criteria via release and governance, Designing model id, Fourth Edition bargains model managers, agents, and architects a confirmed, common five-phase procedure for growing and imposing potent model identification. Enriched by way of new case experiences showcasing winning world-class manufacturers, this Fourth variation brings readers brand new with a close examine the newest developments in branding, together with social networks, cellular units, international markets, apps, video, and digital brands.

  • Features greater than 30 all-new case reports displaying top practices and world-class
  • Updated to incorporate greater than 35 percentage new material
  • Offers a confirmed, common five-phase approach and technique for developing and imposing powerful model identity

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