Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Designing Brand Identity: An Essential Guide for the Whole Branding Team, 4th Edition

Alina Wheeler


A revised re-creation of the bestselling toolkit for growing, development, and conserving a powerful brand

From learn and research via model technique, layout improvement via software layout, and id criteria via release and governance, Designing model id, Fourth Edition bargains model managers, sellers, and architects a confirmed, common five-phase technique for developing and imposing powerful model id. Enriched through new case experiences showcasing profitable world-class manufacturers, this Fourth variation brings readers modern with a close examine the newest traits in branding, together with social networks, cellular units, international markets, apps, video, and digital brands.

  • Features greater than 30 all-new case stories exhibiting top practices and world-class
  • Updated to incorporate greater than 35 percentage new material
  • Offers a confirmed, common five-phase approach and method for developing and enforcing powerful model identity

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