Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

Design Crazy: Good Looks, Hot Tempers, and True Genius at Apple

Max Chafkin


Apple Inc. is among the such a lot successful—and influential—companies of our time, the transformational innovator that made pcs not only own yet appealing daily gadgets. expertise met layout, and our tradition used to be altered forever.

And but little or no is understood approximately lifestyles within Apple. the corporate is pathologically secretive—even with its personal designers—about the way it comes up with its groundbreaking items: iMac, iPod, iPhone, iPad, and the following “insanely nice” factor at the horizon. the following, for the 1st time, the lads and girls who labored for and along Steve Jobs proportion their awesome thirty-year tale. How Apple survived approximately catastrophic failure early on. How Jobs and his workforce got here to appreciate and execute layout like not anyone else. and the way their philosophy finally replaced the world.

This quick corporation unique publication is in contrast to the other publication approximately Apple. writer Max Chafkin led a workforce of newshounds that spent months interviewing greater than fifty former Apple pros and insiders, a lot of whom had by no means spoken publicly approximately their paintings. the result's a compelling and deeply revealing oral historical past of ways layout developed on the so much artistic firm of our time, the corporate that one former government says “taught the realm taste.”

Former colleagues describe Jobs at his so much incredible and bombastic—hurling unsatisfactory items around the lab and insulting staff, but additionally singling out and celebrating craftsmanship and unique paintings. for sure, Jobs is the only most crucial determine within the company’s background. yet ignored in Apple’s rigorously cultivated mythology are the opposite inventive women and men who’ve left an indelible mark on Apple, a few of whom imagine they deserve even more of the credits. At Apple, the stakes have been huge, and so have been the egos.

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