Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner

Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft Office Excel with XLMiner

Galit Shmueli


Incorporating a brand new specialize in facts visualization and time sequence forecasting, Data Mining for company Intelligence, moment variation maintains to provide insightful, particular counsel on basic info mining strategies. This new version publications readers by using the Microsoft workplace Excel add-in XLMiner for constructing predictive types and strategies for describing and discovering styles in data.
From clustering clients into marketplace segments and discovering the features of widespread flyers to studying what goods are bought with different goods, the authors use attention-grabbing, real-world examples to construct a theoretical and sensible knowing of key facts mining tools, together with class, prediction, and affinity research in addition to info relief, exploration, and visualization.
The Second Edition now features:

  • Three new chapters on time sequence forecasting, introducing well known enterprise forecasting equipment together with relocating common, exponential smoothing equipment; regression-based versions; and issues akin to explanatory vs. predictive modeling, two-level versions, and ensembles
  • A revised bankruptcy on facts visualization that now positive factors interactive visualization rules and extra assignments that display interactive visualization in practice
  • Separate chapters that every deal with k-nearest acquaintances and Naïve Bayes methods
  • Summaries firstly of every bankruptcy that provide an summary of key topics

The booklet comprises entry to XLMiner, permitting readers to paintings hands-on with the supplied info. in the course of the publication, purposes of the mentioned issues specialize in the enterprise challenge as motivation and keep away from pointless statistical thought. each one bankruptcy concludes with routines that permit readers to evaluate their comprehension of the provided fabric. the ultimate bankruptcy incorporates a set of situations that require use of the several info mining ideas, and a comparable site positive aspects facts units, workout options, PowerPoint slides, and case solutions.
Data Mining for enterprise Intelligence, moment version is a wonderful booklet for classes on info mining, forecasting, and selection help platforms on the upper-undergraduate and graduate degrees. it's also a specific source for analysts, researchers, and practitioners operating with quantitative tools within the fields of industrial, finance, advertising, laptop technological know-how, and knowledge know-how.

Show sample text content

Download sample