Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

Mark Jeffery


NAMED top advertising and marketing ebook OF 2011 by means of the yankee advertising ASSOCIATION

How companies can bring major functionality profits via strategic funding in marketing

In the hot period of tight advertising budgets, no association can proceed to spend on advertising with no understanding what is operating and what is wasted. Data-driven advertising improves potency and effectiveness of selling charges around the spectrum of selling actions from branding and know-how, path and loyalty, to new product release and online marketing. according to new study from the Kellogg university of administration, this e-book is a transparent and convincing advisor to utilizing a extra rigorous, data-driven strategic method of carry major functionality earnings out of your marketing.

  • Explains the best way to use data-driven advertising to bring go back on advertising funding (ROMI) in any organization
  • In-depth dialogue of the fifteen key metrics each marketer may still know
  • Based on unique study from America's top advertising and marketing company tuition, complemented by way of event instructing ROMI to executives at Microsoft, DuPont, Nisan, Philips, Sony and plenty of different firms
  • Uses info from a rigorous survey on strategic advertising and marketing functionality administration of 252 Fortune one thousand organizations, shooting $53 billion of annual advertising spending
  • In-depth examples of the way to use the foundations in small and big organizations
  • Free downloadable ROMI templates for all examples given within the book

With each division lower than the microscope searching for effects, those that effectively use facts to optimize their advertising are going to come back out on most sensible each time.

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