Content Strategy for Mobile

Content Strategy for Mobile

Karen McGrane


ISBN: 978-1-937557-0-89
Paperback: one hundred sixty five pages

You don't get to determine which platform or gadget your consumers use to entry your content material: they do.

Mobile isn't simply smartphones, and it doesn't inevitably suggest you're at the movement. It's a proliferation of units, systems, and screensizes - from the tiniest "dumb" telephones to the computer internet. how will you be certain that your content material will paintings far and wide, the entire time?

Karen McGrane will educate you every thing you must get your content material onto cellular units (and more). You'll first assemble facts that will help you make the case for a cellular method, then how you can post flexibly to a number of channels. alongside the way in which, you'll get important recommendation on adapting your workflow to a global of rising units, systems, display sizes, and resolutions. And all within the much less time than it takes you to fly from ny to Chicago.

Contents:

Your content material, Now Mobile
content material ahead of Platform
Adaptive Content
procedure and Planning
Writing and Editing
info Architecture
humans and procedure

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