Content is Currency: Developing Powerful Content for Web and Mobile

Content is Currency: Developing Powerful Content for Web and Mobile

Jon Wuebben


In the electronic age, content material isn't any longer limited to the written web page. it's unfold throughout net and cellular, taking the shape of podcasts, webinars, widgets, and weblog posts. robust content material tells the tale of your product or company, however it potential not anything if it’s no longer written good, optimized for seek and social media, and correctly advertised. In content material is forex, content material strategist Jon Wuebben explains the superb paintings of content material improvement through the use of the most recent search engine optimisation (SEO) and Social Media advertising (SMM) thoughts, and gives you with the instruments and methods you must get your on-line content material spotted. Drawing at the most recent examine, rules, and case reviews in content material advertising, you'll research what different types of content material top fit your particular enterprise, marketplace, and undefined; how key content material strategies effect seek engine ratings and revenues conversion; the way to leverage social media to hook up with your audience; and the way to merge the various parts of your internet presence. content material is foreign money can train you the ideas to get your content material onto the displays and into the minds of B2B and B2C audience everywhere.

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