Communication Power

Communication Power

Manuel Castells

we are living in the course of a revolution in communique applied sciences that is affecting the best way humans believe, imagine, and behave. The media became the gap the place strength thoughts are performed out. within the present technological context mass communique is going past conventional media and comprises the web and cellular conversation.

In this wide-ranging and robust publication, Manuel Castells analyses the transformation of the worldwide media by means of this revolution in communique applied sciences. He argues new verbal exchange process, mass self-communication, has emerged, and tool relationships were profoundly transformed by means of the emergence of this new verbal exchange atmosphere. Created within the commons of the net this verbal exchange may be in the community dependent, yet globally hooked up. it truly is outfitted via messaging, social networks websites, and running a blog, and is now getting used by means of the hundreds of thousands all over the world who've entry to the Internet.

Drawing on a variety of social and mental theories, Castells offers unique examine on political procedures and social activities. He applies this research to various contemporary events--the incorrect information of the yankee public at the Iraq battle, the worldwide environmental flow to avoid weather swap, the keep watch over of knowledge in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this re-creation) responses to contemporary political and financial crises equivalent to the Arab Spring and the Occupy circulation. at the foundation of those case stories he proposes a brand new concept of strength within the details age in line with the administration of conversation networks

Justly celebrated for his research of the community society, Castells right here builds on that paintings, providing a good grounded and immensely tough photograph of conversation and tool within the twenty first century. this can be a e-book for an individual who desires to comprehend the dynamics and personality of the fashionable world.

Show sample text content

Download sample