Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results

Bob Garfield, Doug Levy


cutting-edge manufacturers face an obvious selection among evils: proceed having a bet on their more and more useless advertisements or placed blind religion within the supposedly mystical strength of social media, the place "likes" stand in for transactions and a mass viewers is maddeningly elusive. There should be a greater manner . . . As Lennon and McCartney wrote a part century in the past, funds cannot purchase you're keen on. yet in modern global, the place humans became desensi­tized-even disillusioned-by advert campaigns and advertising and marketing slogans, that maxim wishes an replace: funds cannot even purchase you're keen on.

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