Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

Martin Lindstrom


Foreword through Morgan Spurlock

From the bestselling writer of Buyology comes a surprising insider’s examine how today’s worldwide giants conspire to imprecise the reality and control our minds, all in provider of  persuading us to shop for.
 
Marketing visionary Martin Lindstrom has been at the entrance traces of the branding wars for over twenty years.  the following, he turns the highlight on his personal undefined, drawing on all he has witnessed in the back of closed doorways, exposing for the 1st time the total quantity of the mental tips and traps that businesses devise to win our richly deserved money.
 
Picking up from the place Vance Packard's bestselling vintage, The Hidden Persuaders, left off greater than half-a-century in the past, Lindstrom reveals:
 
   • New findings that exhibit how advertisers and dealers deliberately aim little ones at an alarmingly younger age – beginning after they are nonetheless within the womb!
   • Shocking result of an fMRI learn which exposed what heterosexual males really think approximately after they see sexually provocative advertisements (hint: it isn’t their girlfriends).
   • How agents and shops stoke the flames of public panic and capitalize on paranoia over worldwide contagions, severe climate occasions, and nutrition infection scares.
   • The first ever neuroscientific facts proving how addicted all of us are to our iPhones and our Blackberry’s (and the stunning truth of cellphone habit - it may be more durable to shake than addictions to medications and alcohol).
   • How businesses of all stripes are secretly mining our electronic footprints to discover essentially the most intimate information of our deepest lives, then utilizing that details to focus on us with advertisements and gives ‘perfectly tailored’ to our mental profiles.
   • How convinced businesses, just like the maker of 1 renowned lip balm, purposely regulate their formulation for you to make their items chemically addictive.   
   • What a 3-month lengthy guerilla advertising scan, performed particularly for this e-book, tells us in regards to the strongest hidden persuader of all of them.
   • And a lot, a lot more. 
 This searing disclose introduces a brand new type of methods, recommendations, and seductions – the Hidden Persuaders of the twenty first century- and indicates why they're extra insidious and pervasive than ever. 

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