Brands and Branding (2nd Edition) (The Economist)

Brands and Branding (2nd Edition) (The Economist)

Rita Clifton


even though the stability sheet won't even placed a cost on it, a company's model or its portfolio of manufacturers is in lots of situations its most respected asset, accounting for up to 70% of a firm's industry price every so often. This booklet argues that due to this and thanks to the ability of not-for-profit manufacturers like Oxfam, all enterprises should still make the logo their principal establishing precept, guiding each motion and choice. Divided into 3 elements and written by way of eighteen specialists at the topic, this absolutely revised and up-to-date advisor to manufacturers and branding examines the case for manufacturers, outlines top perform and the longer term for manufacturers. It comprises chapters on model valuation, what makes a model nice, model technique, model adventure, visible and verbal identification, model communications, model safeguard and new chapters on branding in India and types in a electronic international.

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