Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

Matt Haig


What do Coca-Cola, McDonald's, IBM, Microsoft, and Virgin have in common?  they're all international giants, yet what they're much less famous for are the branded items they have introduced that experience bombed -- spectacularly and at nice cost.

Brand Failures takes a glance at how such mess ups occur.  during this up to date version of Matt Haig's ebook, we are given the interior tale of a hundred significant model blunders.  Haig describes the manufacturers that experience introduced with assistance from multi-million greenback ads campaigns basically to sink and not using a trace.  From model blunders made by successful blue-chip businesses to lesser-known yet hilarious bomb-shells, he explains what went mistaken in each case and offers a precious list of classes learned.  A travel of Matt Haig's corridor of failure will alert readers to strength hazards and describe the right way to ascertain an extended, fit lifestyles for a brand.

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