Badass: Making Users Awesome

Badass: Making Users Awesome

Kathy Sierra


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Imagine you’re in a video game with one target: a bestselling services or products. the principles? No advertising finances, no PR stunts, and it has to be sustainably profitable. No momentary fads.

This isn't a online game of chance. it's a video game of ability and strategy.

And it starts with a unmarried query: given competing items of equivalent pricing, advertising, and perceived caliber, why does one outsell the others?

The solution doesn’t reside within the sustainably profitable product or service. the reply lives in those that use them.

Our target is to craft a technique for growing winning clients. And that process is stuffed with amazing, counter-intuitive, and astonishingly easy recommendations that don’t depend on a major advertising or improvement funds. innovations ordinarily ignored by way of even the main well-funded, well-staffed product teams.

Every function is a key participant during this online game. Product improvement, engineering, advertising, person adventure, support—everyone at the staff. no matter if that group is a start-up of 1. Armed with an incredibly neglected technological know-how and a special POV, we will can decrease the function of success. we will construct sustainably winning services that count now not on unethical persuasive advertising tips yet on aiding our clients have deeper, richer studies. not only within the moments while they’re utilizing our product yet, extra importantly, within the moments once they aren’t.

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