Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public

Am I Making Myself Clear?: A Scientist's Guide to Talking to the Public

Cornelia Dean

What we don’t understand can damage us―and does so on a daily basis. weather switch, healthiness care coverage, guns of mass destruction, an getting older infrastructure, stem mobile study, endangered species, house exploration―all have an effect on our lives as electorate and people in functional and profound methods. yet except we comprehend the technology in the back of those concerns, we won't make average decisions―and worse, we're prone to propaganda cloaked in medical rhetoric.

To show the evidence, this ebook indicates, scientists needs to take a extra lively position in making their paintings obtainable to the media, and hence to the general public. In Am I Making Myself Clear? Cornelia Dean, a wonderful technological know-how editor and reporter, urges scientists to beat their institutional reticence and permit their voices be heard past the discussion board of scholarly booklet. through delivering priceless tricks for making improvements to their interactions with policymakers, the general public, and her fellow reporters, Dean goals to alter the perspective of scientists who scorn the mass media as an enviornment the place very important paintings is just too usually misrepresented or hyped. much more vital, she seeks to persuade them of the price and urgency of speaking to the public.

Am I Making Myself Clear? indicates scientists tips to converse to the general public, deal with the media, and describe their paintings to a lay viewers on paper, on-line, and over the airwaves. it's a e-book that may enhance the tone and content material of dialogue over serious matters and may serve the pursuits of technological know-how and society.

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