A Preface to Marketing Management

A Preface to Marketing Management

J. Paul Peter

Preface to advertising and marketing Management, 14e, through Peter and Donnelly, is praised out there for its transparent and concise presentation of the fundamental ideas of promoting in the sort of method that the middle innovations and ideas are coated in adequate intensity to make sure knowing. by means of supplying an enticing, transparent, and conceptually sound textual content, this ebook has been in a position to hold its place as a number one advertising administration textual content.

The fourteenth version serves as an outline for serious concerns in advertising administration. Its short, reasonably cheap, paperback layout makes it an ideal healthy for teachers who assign situations, readings, simulations or supply modules on advertising and marketing administration for MBA scholars. The textual content additionally works in classes that enforce a cross-functional curriculum the place the scholars are required to buy numerous texts.

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