A Bigger Prize: How We Can Do Better than the Competition

A Bigger Prize: How We Can Do Better than the Competition

Margaret Heffernan


Co-winner of the 2015 Salon London Transmission Prize

Get into the easiest faculties. Land your subsequent sizeable merchandising. costume for achievement. Run speedier. Play more durable. paintings more durable. retain ranking. And no matter what you do—make convinced you win.

Competition runs via each point of our lives this day. From the cubicle to the race music, in company and love, faith and technology, what issues now's to be the largest, quickest, meanest, hardest, richest.

The upshot of a lot of these contests? As Margaret Heffernan indicates during this eye-opening e-book, pageant on a regular basis backfires, generating an explosion of dishonest, corruption, inequality, and possibility. The demolition derby of contemporary existence has broken our skill to paintings together.

But it doesn’t must be this manner. CEOs, scientists, engineers, traders, and inventors world wide are pioneering larger how one can create nice items, construct enduring companies, and develop relationships. Their mystery? Generosity. belief. Time. Theater. From the cranberry toilets of Massachusetts to the lecture rooms of Singapore and Finland, from tiny start-ups to international engineering companies and cherished American organizations—like Ocean Spray, Eileen Fisher, Gore, and Boston Scientific—Heffernan discovers methods of dwelling and dealing that foster creativity, spark innovation, make stronger our social cloth, and consider loads larger than winning.

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